Saturday, May 3, 2008

Online Golf

The video game industry is growing into one of the largest industry's in the world. Internet gaming is also on the rise with estimates that internet gaming will bring in revenues of $5 billion this year. It is also expected that online gaming revenue will double this figure in the next 3 years.

So what does this have to do with golf?

Online golf games have been around forever. They are very simple and some are very boring. A new game that I came across is called World Golf Tour. It is the most realistic golf game online. It allows gamers to play from any browser without any additional downloads. The game is still in beta mode but it can also allow players to to play together. You can meet up with your friends to play online tournaments. The game play looks stunning. I was truly amazed when I played. It allows you to choose different types of golf clubs according to your type of play and the courses looked amazing. I can't wait until the full version comes out.

The idea for this game came from World of Warcraft (WoW). If you haven't heard of WoW it is a massive multi player online game that brings in millions of people together to accomplish tasks. They are trying to make this golf game into a massive multi player game as well.

This game will allow gamers to experience a golf game that is unique and realistic. It will allow golf club manufacturers to advertise their golf set to different golfers. It will allow new products to be advertised and tested by golf addicts. There is so much potential for this game. As long as this website allows for multiple revenue sources, it can be a very successful game.

Allow this game is truly unique at the moment, it can be copied and replicated. Golf club manufacturers can start their own games that will allow players to choose specific brand name clubs to play with in their game. The only way that this game can succeed and become the number one golf game on the internet is to create a massive consumer base early and quickly. Once a large consumer base is created players will become stuck to this name brand.

An advantage of online game play is that it is far cheaper to produce than your average console based game. A console game can cost around $5 million to produce. It costs about $200,000 to produce one course in the World Golf Tour game. With cheaper production costs and more revenue sources than console games, this game can truly become a leader in the market. If you read my previous blog posts you know that there can be a lot of money to be made in the golf industry, and enhancing that potential with technology creates a greater advantage.